What Is Responsible Gambling And How It Affects Customers And Operators

It’s all fun and games – until it’s not. Although gambling is a popular and undeniably fun pastime, it should not be treated as a means to generate income. That’s where responsible gambling comes in. The concept of responsible gambling is a broad one which holds several policies and requirements that apply to gambling stakeholders so as to make sure that they respect protocols and provide a safe gambling experience for all.

A brief look at the 7 types of responsible gambling areas

  • Protection of vulnerable customers – This can be controlled through self-exclusion programs, limits on the amount of money and time players can spend on the gambling website, reality check functionalities, and the possibility of setting a financial limit to a gambling account.
  • Prevention of underage gambling – Operators must take the necessary steps and precautions to prevent people under the legal age (18-21) from playing by presenting a clear registration process while players are setting up their gambling account.
  • Safety measures against criminal activities – Operators can prevent fraud and criminal activities by installing software programs that detect and block money laundering and hacking.
  • Information privacy – Strong policies need to be in place to control access to private information such as customer names, addresses, and phone numbers.
  • Online payment protection – Operators need to make sure that personal customer payment information is safe and secure. This can be done through a reliable software program to protect all data.
  • A secure online environment – Operators need to make sure that their websites are secure, fun and enjoyable for customers to gamble at.
  • Ethical and responsible marketing – Advertising should be factual and not target underage or vulnerable customers.

The above responsibilities are mainly targeting operators, however for responsible gambling to be a success, players also need to be self-aware and abide by rules such as:

  • Gambling is seen as a form of entertainment and not as a means to earn money.
  • Customers should never bet more than they can afford to lose.
  • Customers should self-assess their time spent gambling, take frequent breaks, and check their wins and losses.
  • If customers feel that they, or someone they know, have a problem with gambling, there are organisations that can provide the necessary support.

ComplyRadar can help operators provide a safe and enjoyable gambling environment

ComplyRadar helps you address the responsible gambling requirements by automatically identifying problematic behaviour in real-time or retrospectively. It monitors gambling activity on an individual customer basis which is then measured against each specific customer’s profile. This automated process provides you with a unique betting fingerprint for each of your customers – enabling quick detection of out-of-profile activity for all your customers. For more information on how ComplyRadar can help you provide a safe gambling experience for your customers, contact us today.