What Is Responsible Gambling And How It Affects Customers And Operators

It’s all fun and games – until it’s not. Although gambling is a popular and undeniably fun pastime, it should not be treated as a means to generate income. That’s where responsible gambling comes in. The concept of responsible gambling is a broad one which holds several policies and requirements that apply to gambling stakeholders so as to make sure that they respect protocols and provide a safe gambling experience for all.

A brief look at the 7 types of responsible gambling areas

  • Protection of vulnerable customers – This can be controlled through self-exclusion programs, limits on the amount of money and time players can spend on the gambling website, reality check functionalities, and the possibility of setting a financial limit to a gambling account.
  • Prevention of underage gambling – Operators must take the necessary steps and precautions to prevent people under the legal age (18-21) from playing by presenting a clear registration process while players are setting up their gambling account.
  • Safety measures against criminal activities – Operators can prevent fraud and criminal activities by installing software programs that detect and block money laundering and hacking.
  • Information privacy – Strong policies need to be in place to control access to private information such as customer names, addresses, and phone numbers.
  • Online payment protection – Operators need to make sure that personal customer payment information is safe and secure. This can be done through a reliable software program to protect all data.
  • A secure online environment – Operators need to make sure that their websites are secure, fun and enjoyable for customers to gamble at.
  • Ethical and responsible marketing – Advertising should be factual and not target underage or vulnerable customers.

The above responsibilities are mainly targeting operators, however for responsible gambling to be a success, players also need to be self-aware and abide by rules such as:

  • Gambling is seen as a form of entertainment and not as a means to earn money.
  • Customers should never bet more than they can afford to lose.
  • Customers should self-assess their time spent gambling, take frequent breaks, and check their wins and losses.
  • If customers feel that they, or someone they know, have a problem with gambling, there are organisations that can provide the necessary support.

ComplyRadar can help operators provide a safe and enjoyable gambling environment

ComplyRadar helps you address the responsible gambling requirements by automatically identifying problematic behaviour in real-time or retrospectively. It monitors gambling activity on an individual customer basis which is then measured against each specific customer’s profile. This automated process provides you with a unique betting fingerprint for each of your customers – enabling quick detection of out-of-profile activity for all your customers. For more information on how ComplyRadar can help you provide a safe gambling experience for your customers, contact us today.

The Compliant Customer Journey Always Wins

There are few industries as rapidly evolving as iGaming – that much is a fact. Every day brings exciting new developments in the tech world, and with each new product, service, and update – operators strive to improve their offering in line with their customers’ growing expectations. It comes as no surprise, then, that optimising the customer journey is firmly at the top of the priority list for any organisation looking to compete in this industry.

The cost per customer acquisition seems to be creeping higher and higher, and keeping those hard-won customers is becoming more of a challenge as iGaming companies continue to one-up each other by offering the best product, service, deal, or promotion on the market. That’s why building and retaining customer loyalty is paramount in today’s industry.

The modern customer wants a seamless experience on your iGaming platform. Sounds simple, right? Well, not quite. Making the most of your customer journey is crucial, but first you need to make sure you’ve got your basic processes and regulatory matters down to an absolute T.  To the outside world, it looks like this: a customer signs up, logs in, places a bet, then wins or loses that bet. But ask anyone who really knows the industry, and you’ll quickly find that there’s a lot more going on behind the scenes.

Keeping Players Happy & Staying Compliant

It all begins long before a player registers on your site; the minute they land on your page, the process has already kicked off – and you don’t want to find yourself playing catchup so early in the game. As an operator, you’re already tapping into your analytics behind the curtain, asking questions about the user’s risk level, location, IP address, and whether or not their device has been previously blacklisted. Other key considerations should include:

  • Are they Politically Exposed Persons (PEP)?
  • Has this contact information been associated with different names before?
  • Does the card they’re using match the details of the user who registered?
  • Is their first deposit disproportionately large considering their demographics?

Later down the line, you’ll want to delve a little deeper into their ongoing betting patterns and overall habits. Check on what they’re betting on, and what their behaviour and spend usually looks like. Any change in habit needs to be flagged and can be as subtle as playing far beyond their established routine, a change in the type of game they choose, or a marked increase in their daily spend. Identifying patterns of behaviour indicative of addiction is essential, so the earlier you can pinpoint that behaviour, the better, and this once again demands that you tighten your processes. Invest time and money early on in the game, and you’ll see it pay dividends soon enough – your loyal customers will be a testament to that.

It’s All About A Positive Customer Experience

Transaction Monitoring has become a necessity for compliance officers within the Gaming sphere to identify AML risk and detect suspicious activity. ComplyRadar enables you to fulfil your AML obligations whilst nurturing your genuine and VIP customers. Contact us for more information on how ComplyRadar automatically detects suspicious transactions – quickly and effectively – to help avoid reputational risk and potential fines.

Don’t gamble with your regulatory responsibilities

Is problem gambling becoming something of a public health emergency? This is the question on everyone’s mind in the iGaming industry, and to be completely frank – we need to take it seriously.

Look at the UK, and you’ll find that the Gambling Commission has, over the years, been gaining ground when it comes to its regulatory reach. This probably comes as a direct result of a fair, few well-documented issues across the industry – specifically surrounding problem gambling, insufficient anti-money laundering measures, and rising concerns about underage players – none of which have been properly squashed yet. Because of this, stricter legislation is more than likely on the horizon. Responsible gambling and serious regulation aren’t just expected, but mandatory for any iGaming business looking to compete and succeed in the long-term. Improved player protection measures and quicker, more effective detection of addictive behaviour patterns is at the very top of the priority list, with tighter regulation surrounding anti-money laundering measures also at the centre of the discussion globally.

The biggest industry names are sitting up and paying attention to these new regulatory demands, investing significant resources and budget in a bid to not only meet these challenges head-on, but surpass expectations to boot. The issue remains, however, that changes to gaming regulations are coming hard and fast, with most industry players struggling to keep up.

Finding the balance between compliance and customer experience

So, the real question is, are your systems robust yet agile enough to keep up with these regulatory changes? How will this impact your most loyal customers and VIPs? Industry leaders do place a premium on compliance, but they also must meet and anticipate changes without compromising on customer experience. iGaming companies need to maintain a compliant, frictionless, efficient experience for their genuine players, but actually getting there using a manual approach or legacy systems in this dynamic regulatory environment is becoming more difficult every day. Future-proofing your business is more important than ever before, so try and invest in the latest technology early on in the game.

First, up the ante and identify at-risk players ASAP with behavioural monitoring. You’ll be able to provide support earlier on, and when it comes to anti-money laundering measures, it’ll allow you to hone in on suspicious behavioural patterns on a granular level. Next, look at ways to effectively leverage technology to drive change and meet ever-changing industry demands. You might need to overhaul your legacy systems first, but there are a whole host of modern solutions available to keep you ahead of the game.

Work smarter with automated transaction monitoring

ComplyRadar utilises a full risk-based approach to eliminate disruption to genuine customers, detect potential criminal or problematic behaviour, and demonstrate full ongoing compliance. It sends you notifications on the transactions that matter and enables you to automatically apply a full-pattern analysis to instantly see suspicious transactions in real time. You can then manage flagged transactions through a comprehensive, fully audited review process leading to the closing of a case. For more information on how ComplyRadar can help you maintain the right balance between stringent regulation and customer experience, contact us today.

Why you need an automated AML transaction monitoring solution

We’re living in the digital age, meaning we’re all too familiar with how the online sphere has dominated the world of financial transactions, particularly in recent years. Naturally, a consequence of this is that cybercrime and online money laundering have risen exponentially. Automating your AML transaction monitoring process, rather than doing it manually, will give you superior results with increased consistency – while you save time and money. Here’s a bit more on why you need to make the switch to an automated AML transaction monitoring solution ASAP.

Your customers and brand deserve it

Sure, theoretically you can opt for the manual route, but a manual transaction monitoring process is time consuming and error prone which can lead to a negative customer experience. More importantly, if your competition opts for automation before you do, then you fall behind and risk compromising your brand and the success you’ve earned so far.

Regulators will look at the leading names using automation when devising new regulations, leaving you to play catch-up. The days of having this information examined manually are long gone – the digital age waits for no one. Automation is inevitable, so you might as well be proactive, seize the opportunity, and get ahead of the curve. You’ll be amongst the leaders, rather than reacting to what others have done before you.

Increased accuracy and consistency

A team of people can never be as consistent as an automated system. Compliance officers cannot function at peak efficiency for long, with factors like fatigue and human error coming into play. Work rates will inevitably slow down over time, and mistakes will happen. Aside from all this, manual monitoring does not have the scalability that its automated counterpart offers – which is significant for any company attempting to keep up with global regulations.

The bottom line is this – purely manual methods are a thing of the past. We’ve seen automation on the rise across virtually all industries, at least in some capacity, and the financial sector is no different. Every financial organisation needs to facilitate maximum efficiency while being able to scale and adapt accordingly. With that in mind, there remains no doubt that automated AML transaction monitoring is the way forward.

ComplyRadar – it pays to comply

ComplyRadar helps address AML transaction monitoring requirements by automatically identifying suspicious behaviour in real-time or on a scheduled basis, while minimising false positives. It monitors transactions related to individuals, accounts, and entities to detect suspicious activity quickly and effectively, through a fully audited process to inspect and act on flagged transactions. Contact us for more information on how ComplyRadar can empower you to stay on top of the ever-changing regulatory requirements and make the right risk decisions, faster.

What is AML transaction monitoring?

Even if you’re not directly involved in the Banking & Finance or Gambling & iGaming sectors, there’s a pretty good chance that you’ve at least heard – or read – about Anti-Money Laundering (AML). It refers to a set of laws, regulations, and procedures intended to prevent criminals from disguising illegally obtained funds as legitimate income. Even though AML laws cover a relatively limited range of transactions and criminal behaviours, their implications are far-reaching and nearly impossible to detect without the right AML transaction monitoring software.

AML transaction monitoring software helps businesses operating in the Banking & Finance or Gambling & iGaming sectors automatically monitor their customers’ financial transactions so that suspicious activity can be identified in real-time. A proper automated system will achieve the following:

  • Minimise false positives by applying a risk-based approach and adapting scenarios to customer and/or transaction risk levels.
  • Spot patterns and outliers by monitoring behaviours alongside historical transaction data and other contextual profile data.
  • Check each customer transaction against their individual profile to identify any transaction that does not meet their historical behavioural patterns.
  • Compute running values and statistics to define complex scenarios that need to consider past activity.

How AML transaction monitoring software works

AML transaction monitoring software looks at everything from deposits and withdrawals to international wire transfers, currency exchanges, credit extensions, or any kind of payments in or out of accounts. By identifying patterns over time, the system learns to predict your customer’s actions, detect any unusual (potentially suspicious) behaviour, and send out immediate alerts to your compliance team for further investigation. 

Companies big and small use this technology to fight against all kinds of fraud and money laundering including structuring, double invoicing, and round-tripping – but that’s not all it does. This sophisticated software also plays a central role in sniffing out terrorism financing and any customers who might be trying to avoid international sanctions. The main benefits of AML transaction monitoring software are as follows
 
  • Comply with global regulations
  • Protect your reputation
  • Instil a positive customer experience
  • Minimise risk exposure
  • Avoid potential fines

ComplyRadar – it pays to comply

ComplyRadar utilises a full risk-based approach to eliminate disruption to genuine customers, detect potential criminal behaviour, and demonstrate full ongoing compliance. It sends you notifications on the transactions that matter and enables you to automatically apply a full-pattern analysis to instantly see suspicious transactions in real time. You can then manage flagged transactions through a comprehensive review process leading to the filing of a SAR when required. Contact us for more information on how ComplyRadar can help you address the AML transaction monitoring requirements by automatically identifying suspicious behaviour in real-time.